Image Credit: Netflix
2025 was a yr of utmost contradictions for Netflix’s unique movie slate. On one hand, we witnessed the resurrection of 90s comedy icons and the return of Cameron Diaz. We noticed some “status” movies placing up blockbuster numbers and KPOP Demon Hunters breaking each typical rule. However past the headlines, what was really successful?
To find out the true winners and losers, we are able to’t simply take a look at the advertising hype. We’re utilizing a dual-method strategy: the Weekly High 10 numbers (for launch efficiency) and the excellent Engagement Report (for long-term tail). By cross-referencing these two datasets, we are able to see not simply what folks clicked on, however what they really caught with.
Right here is the definitive take a look at Netflix’s largest film hits and flops of 2025.
Finest and Worst Film Launches of 2025
Following within the footsteps of Frederic, our former resident knowledge professional, we’re going to make use of the primary 7-day and 14-day metric to place this launch checklist collectively. The 14-day metric is calculated by summing the precise views from the primary full week and two full weeks and including a weighted two-thirds (approx. 67%) of the second and third week’s views to account for the remaining 4 days (Mon–Thu), assuming viewership is heavier earlier within the week.
| Title | Launch Date | Weeks in High 10s | First 7-Days | First 14-Days |
|---|---|---|---|---|
| Again in Motion | 2025-01-17 | 6 | 78,000,000 | 105,866,667 |
| Comfortable Gilmore 2 | 2025-07-25 | 5 | 73,900,000 | 97,300,000 |
| Straw | 2025-06-06 | 5 | 57,900,000 | 87,533,333 |
| Frankenstein | 2025-11-07 | 5 | 51,633,333 | 72,633,333 |
| Havoc | 2025-04-25 | 6 | 47,466,667 | 62,366,667 |
| The Life Checklist | 2025-03-28 | 6 | 43,866,667 | 62,333,333 |
| A HOUSE OF DYNAMITE | 2025-10-24 | 4 | 43,166,667 | 60,500,000 |
| My Oxford Yr | 2025-08-01 | 4 | 42,733,333 | 59,133,333 |
| The Previous Guard 2 | 2025-07-02 | 4 | 42,071,429 | 55,271,429 |
| The Girl in Cabin 10 | 2025-10-10 | 5 | 41,266,667 | 57,900,000 |
| The Electrical State | 2025-03-14 | 4 | 40,200,000 | 52,766,667 |
| Wake Up Useless Man: A Knives Out Thriller | 2025-12-12 | 5 | 34,133,333 | 48,966,667 |
| Madea’s Vacation spot Wedding ceremony | 2025-07-11 | 4 | 30,100,000 | 38,666,667 |
| Kinda Pregnant | 2025-02-05 | 3 | 29,014,286 | 40,028,571 |
| Nonnas | 2025-05-09 | 5 | 28,633,333 | 40,900,000 |
| The Flawed Paris | 2025-09-12 | 4 | 27,333,333 | 39,666,667 |
| KPop Demon Hunters | 2025-06-20 | 31 | 25,333,333 | 48,533,333 |
| Champagne Issues | 2025-11-19 | 3 | 24,614,286 | 36,385,714 |
| The Thursday Homicide Membership | 2025-08-28 | 4 | 24,480,952 | 38,209,524 |
| Plankton: The Film | 2025-03-07 | 4 | 23,233,333 | 31,366,667 |
| My Secret Santa | 2025-12-03 | 4 | 22,728,571 | 36,414,286 |
| Jingle Bell Heist | 2025-11-26 | 2 | 22,271,429 | – |
| Ruth & Boaz | 2025-09-26 | 3 | 19,700,000 | 27,133,333 |
| Evening At all times Comes | 2025-08-15 | 2 | 19,500,000 | 23,600,000 |
| In Your Desires | 2025-11-14 | 4 | 19,366,667 | 31,100,000 |
| La Dolce Villa | 2025-02-13 | 3 | 19,242,857 | 29,228,571 |
| Worry Road: Promenade Queen | 2025-05-23 | 2 | 16,366,667 | – |
| A Merry Little Ex-Mas | 2025-11-12 | 3 | 15,371,429 | 22,942,857 |
| The Twits | 2025-10-17 | 3 | 11,300,000 | 16,200,000 |
| Jay Kelly | 2025-12-05 | 2 | 11,100,000 | – |
| Prepare Desires | 2025-11-21 | 2 | 10,800,000 | – |
| Goodbye June | 2025-12-24 | 2 | 8,914,286 | – |
| Meet the Khumalos | 2025-04-11 | 2 | 8,600,000 | – |
| Ballad of a Small Participant | 2025-10-29 | 2 | 8,300,000 | – |
| Semi-Soeter | 2025-06-20 | 2 | 5,733,333 | – |
| The Rats: A Witcher Story | 2025-10-30 | 0 | – | |
| Wallace & Gromit: Vengeance Most Fowl | 2025-01-06 | 1 | – | – |
| The Witcher: Sirens of the Deep | 2025-02-11 | 1 | – | – |
| Love and Wine | 2025-12-05 | 0 | – | – |
| Dr. Seuss’s The Sneetches | 2025-11-03 | 1 | – | – |
| Mounted | 2025-08-13 | 1 | – | – |
| Steve | 2025-10-03 | 0 | – | – |
| Eating With The Kapoors | 2025-11-21 | 0 | – | – |
| NOUVELLE VAGUE | 2025-11-14 | 0 | – | – |
Netflix Engagement Report 2025 Numbers
Subsequent up, let’s check out the Netflix Engagement Report numbers, which report all views all through 2025. After all, doing that quantity by itself generally is a bit deceptive, provided that viewership on Netflix films tends to be frontloaded (ie, they do most of their enterprise within the first few weeks, as outlined above)
| Title | Launch Date | Days on Netflix | Whole Views | Each day Common |
|---|---|---|---|---|
| KPop Demon Hunters | 2025-06-20 | 194 | 518,300,000 | 2,671,649 |
| Again in Motion | 2025-01-17 | 348 | 190,300,000 | 546,839 |
| Comfortable Gilmore 2 | 2025-07-25 | 159 | 135,100,000 | 849,686 |
| Straw | 2025-06-06 | 208 | 122,300,000 | 587,981 |
| The Life Checklist | 2025-03-28 | 278 | 118,000,000 | 424,460 |
| Havoc | 2025-04-25 | 250 | 112,400,000 | 449,600 |
| Frankenstein | 2025-11-07 | 54 | 97,600,000 | 1,807,407 |
| The Electrical State | 2025-03-14 | 292 | 87,000,000 | 297,945 |
| My Oxford Yr | 2025-08-01 | 152 | 86,100,000 | 566,447 |
| The Previous Guard 2 | 2025-07-02 | 182 | 81,500,000 | 447,802 |
| The Girl in Cabin 10 | 2025-10-10 | 82 | 80,400,000 | 980,488 |
| A HOUSE OF DYNAMITE | 2025-10-24 | 68 | 75,500,000 | 1,110,294 |
| Nonnas | 2025-05-09 | 236 | 73,500,000 | 311,441 |
| The Thursday Homicide Membership | 2025-08-28 | 125 | 68,800,000 | 550,400 |
| Plankton: The Film | 2025-03-07 | 299 | 68,400,000 | 228,763 |
| Kinda Pregnant | 2025-02-05 | 329 | 66,500,000 | 202,128 |
| La Dolce Villa | 2025-02-13 | 321 | 63,800,000 | 198,754 |
| Madea’s Vacation spot Wedding ceremony | 2025-07-11 | 173 | 60,300,000 | 348,555 |
| The Flawed Paris | 2025-09-12 | 110 | 58,000,000 | 527,273 |
| Wake Up Useless Man: A Knives Out Thriller | 2025-12-12 | 19 | 56,300,000 | 2,963,158 |
| Champagne Issues | 2025-11-19 | 42 | 49,800,000 | 1,185,714 |
| My Secret Santa | 2025-12-03 | 28 | 49,600,000 | 1,771,429 |
| In Your Desires | 2025-11-14 | 47 | 47,300,000 | 1,006,383 |
| Jingle Bell Heist | 2025-11-26 | 35 | 40,300,000 | 1,151,429 |
| A Merry Little Ex-Mas | 2025-11-12 | 49 | 39,200,000 | 800,000 |
| Ruth & Boaz | 2025-09-26 | 96 | 37,100,000 | 386,458 |
| Evening At all times Comes | 2025-08-15 | 138 | 31,300,000 | 226,812 |
| Worry Road: Promenade Queen | 2025-05-23 | 222 | 27,500,000 | 123,874 |
| The Twits | 2025-10-17 | 75 | 22,000,000 | 293,333 |
| Meet the Khumalos | 2025-04-11 | 264 | 18,200,000 | 68,939 |
| Jay Kelly | 2025-12-05 | 26 | 18,000,000 | 692,308 |
| Prepare Desires | 2025-11-21 | 40 | 17,700,000 | 442,500 |
| Wallace & Gromit: Vengeance Most Fowl | 2025-01-06 | 359 | 17,300,000 | 48,189 |
| Ballad of a Small Participant | 2025-10-29 | 63 | 15,300,000 | 242,857 |
| The Rats: A Witcher Story | 2025-10-30 | 62 | 14,000,000 | 225,806 |
| Goodbye June | 2025-12-24 | 7 | 11,000,000 | 1,571,429 |
| The Witcher: Sirens of the Deep | 2025-02-11 | 323 | 9,400,000 | 29,102 |
| The Greatest Fan | 2025-05-01 | 244 | 8,300,000 | 34,016 |
| Semi-Soeter | 2025-06-20 | 194 | 8,100,000 | 41,753 |
| Love and Wine | 2025-12-05 | 26 | 6,500,000 | 250,000 |
| Dr. Seuss’s The Sneetches | 2025-11-03 | 58 | 5,800,000 | 100,000 |
| Mounted | 2025-08-13 | 140 | 5,200,000 | 37,143 |
| Steve | 2025-10-03 | 89 | 5,000,000 | 56,180 |
| Eating With The Kapoors | 2025-11-21 | 40 | 3,400,000 | 85,000 |
| NOUVELLE VAGUE | 2025-11-14 | 47 | 100,000 | 2,128 |
The Evaluation: Anomalies, Blockbusters, and Disasters
Let’s pick the blindingly apparent outlier on the primary checklist in comparison with the second. Utilizing the launch measurement, KPOP Demon Hunters appears barely successful, however that’s as a result of early on, it was not successful. Its story didn’t actually start till week 3 and onward, when it turned the behemoth it will definitely turned, defying gravity and all typical methods a Netflix film ought to behave. Usually talking, viewership is stacked upfront and decays dramatically. KPOP Demon Hunters didn’t behave like this in any respect. A real unicorn, and the query turns into: will Netflix ever have the ability to replicate this once more?
Nonetheless, if we glance strictly at “warmth,” there’s a hidden champion on this checklist. Whereas it launched late within the yr, Wake Up Useless Man: A Knives Out Thriller is statistically the most popular film of 2025. Wanting on the “Each day Common” within the Engagement Report, the movie is producing 2.96 million views per day. That’s increased than another film on the checklist—together with the unicorn KPOP Demon Hunters (2.67M). It didn’t simply have a great launch; pound-for-pound, it was attracting eyeballs sooner than anything this yr.
Legs vs. Hype: Again in Motion and Comfortable Gilmore 2
We have to speak concerning the distinction between a “launch” and a “hit.” Each Again in Motion and Comfortable Gilmore 2 dominate the charts, however the knowledge reveals they behaved very otherwise.
Again in Motion had the largest launch of the yr (106M views in 14 days) and completed with 190M views. Meaning it generated roughly 84 million views after its launch window. Examine that to Comfortable Gilmore 2, which launched to 97M however completed with 135M—which means it solely discovered 38 million views post-launch. Comfortable Gilmore 2 was a burst of nostalgia that evaporated shortly; Again in Motion had precise legs, persevering with to seek out new audiences for months.
Straw. Taraji P. Henson as Janiyah Wiltkinson in Straw. Cr. Chip Bergmann/Perry Properly Movies 2/Courtesy Netflix ©2025
A particular shoutout to Tyler Perry, too, whose film STRAW is one in every of Netflix’s largest hits of the yr and doubtless some of the “environment friendly” (considering price range), and it was helped by the film going completely bonkers viral on TikTok, which led to an explosion early in its life on the streamer.
Status or Blockbuster?
Elsewhere, Guillermo del Toro’s Frankenstein blurred the road between awards bait and summer season blockbuster. Calling it a “status play” nearly does it a disservice. With a large 72.6M launch, it considerably outperformed pure motion titles like Havoc, The Life Checklist, and The Previous Guard 2.
On the different finish of the spectrum, Cillian Murphy’s STEVE stands as the largest whiff among the many awards hopefuls, rating among the many lowest performers of the yr. Ballad of a Small Participant and Jay Kelly additionally posted lukewarm numbers, the latter notably failing to ship Adam Sandler’s standard draw. Prepare Desires didn’t initially generate vital viewership both, though that will change following its Oscar nominations. One notable outlier is NOUVELLE VAGUE, which we debated together with in any respect, provided that it launched in only a single Netflix area.
Image: The Life Checklist – Netflix
Romantic comedies proceed to do nicely on Netflix, with The Life Checklist finally taking house the prize because the most-watched of the yr. Nonetheless, the info confirms a selected winner within the “Christmas Cannibalization” battle. Regardless of launching every week later than Jingle Bell Heist, the rom-com My Secret Santa overtook it in whole views (49.6M vs 40.3M). It appears the rom-com formulation had a better ceiling this yr than the star-driven heist caper.
The Flops: Animation and Franchise Fatigue
In the case of disappointments, animation had a so-so yr. Titles didn’t fairly join in the identical means as KPOP, with titles like The Twits and In Your Desires getting under 20M views of their first week. Wallace & Gromit additionally struggled, although in that occasion, the UK was notably not included in its Netflix launch. Grownup animated films gained’t be making a comeback anytime quickly, with Mounted solely spending a couple of days within the prime 10s.
The Electrical State most likely deserves a point out, though it didn’t do fairly as badly as many recommend; for the price range, although, it ought to’ve completed loads higher. Worry Road: Promenade Queen additionally dissatisfied when in comparison with the trilogy of films, pulling in considerably decrease views than prior entries.
Lastly, we now have to have a look at the info for The Witcher universe, which paints an image of a franchise in freefall. Following season 4 failing to muster a lot curiosity on the TV facet, the spinoff film The Rats scored zero weeks within the World High 10. For a derivative of a flagship IP to fail to chart in any respect in its debut week is catastrophic and implies the viewers is actively rejecting model expansions. Likewise, the animated movie Sirens of the Deep fell off sharply from prior entries.
What’s your largest film viewership shock in 2025? Tell us within the feedback down under.
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