When Blake Full of life and Justin Baldoni teamed up for the movie “It Ends With Us,” few might have predicted that the on-set collaboration would spiral into one in all Hollywood’s most bitter authorized battles. What started as a romantic drama has developed right into a real-life courtroom saga involving sexual harassment allegations, dueling defamation claims, and now a staggering demand for $161 million in damages.
In line with newly filed court docket paperwork obtained by TMZ, Full of life claims Baldoni — who directed and co-starred within the 2024 movie adaptation of Colleen Hoover’s bestselling novel — launched a “smear marketing campaign” that brought on her monumental private {and professional} hurt. Her authorized group argues that the alleged marketing campaign price Full of life tens of thousands and thousands in misplaced earnings, endorsements, and enterprise income, in addition to irreparable harm to her repute.
The Breakdown of Full of life’s Damages
Within the submitting, Full of life’s attorneys define 4 main classes of losses totaling roughly $161 million:
- $56.2 million in misplaced appearing, producing, endorsement, and public talking earnings.
- $49 million in harm to her haircare firm, Blake Brown.
- $22 million in losses tied to her beverage line, Betty Buzz and Betty Booze.
- $34 million in reputational hurt, citing 65 million damaging social media impressions linked to Baldoni’s alleged actions.
The lawsuit claims that Baldoni’s habits throughout and after manufacturing — together with what Full of life describes as a marketing campaign to discredit her within the media — derailed a number of enterprise ventures and future inventive tasks.
(Picture by Jose Perez/Bauer-Griffin/GC Pictures)
The Roots of the Authorized Feud
Full of life initially filed swimsuit towards Baldoni in 2024, accusing him of sexual harassment and misconduct throughout filming. She alleged that Baldoni made her uncomfortable on set by exhibiting “nude movies,” discussing sexual encounters, and “fat-shaming” her look. In line with her criticism, after she and her husband Ryan Reynolds confronted Baldoni about his habits, the director retaliated by making an attempt to “destroy her repute” through the film’s press tour.
Baldoni denied all allegations and filed a $400 million countersuit, accusing Full of life and Reynolds of defamation and claiming they’d fabricated misconduct claims to destroy his profession. That case was dismissed in June 2025 after a choose dominated that Baldoni couldn’t sue for statements made in authorized filings. He later missed an October 31 deadline to amend his criticism, successfully ending the countersuit.
What Comes Subsequent
The most recent growth units the stage for a high-profile courtroom showdown scheduled for March 2026, except the 2 sides attain a settlement beforehand. The case is predicted to attract intense media consideration, not solely due to the large greenback figures concerned but in addition because of the broader trade implications surrounding office misconduct, retaliation, and celeb repute administration.
If profitable, Full of life’s $161 million declare would rank among the many largest personal-damages awards ever sought in a Hollywood harassment-related case. For now, it provides one other explosive chapter to an more and more acrimonious feud that has blurred the traces between film drama and real-life scandal.
