McDonald’s Japan is as soon as once more teaming up with Hello Kitty’s Sanrio, and this time, three fan-favorite mascots are taking heart stage. Beginning September 12, Blissful Meals throughout Japan will embody brand-new toys themed round Cinnamoroll, Kuromi, and My Melody. For collectors and informal followers alike, this drop guarantees to be one of the thrilling collaborations in current reminiscence.
Nevertheless, McDonald’s is taking additional precautions with this launch. Previous Sanrio Blissful Meal traces had been tormented by reselling points, leaving many followers unable to get the objects. To keep away from a repeat, McDonald’s has introduced stricter buying guidelines, together with in-store and drive-thru exclusivity, together with limits on what number of toys will be bought directly.
Cinnamoroll Will get A Particular Blissful Meal Twist
Cinnamoroll’s Blissful Meal isn’t only a easy toy, it’s an image e-book that doubles as a mini exercise set. Titled Let’s Play With Cinnamoroll, it contains puzzles, spot-the-difference video games, riddles, and stickers. This marks the primary time McDonald’s Japan has launched an image e-book in its Sanrio collaborations, giving followers one thing each enjoyable and useful.
The inclusion of actions units Cinnamoroll’s launch aside from earlier McDonald’s promotions. Whereas plush toys and trinkets have all the time been staples, this e-book gives an interactive expertise children can take pleasure in past the preliminary pleasure. Dad and mom will seemingly respect the tutorial slant, making it a win for households and collectors alike.
Cinnamoroll’s lasting popularity also makes this release noteworthy. Typically thought-about one among Sanrio’s most beloved mascots, the cheerful pet continues to dominate polls and merchandising campaigns. By giving Cinnamoroll his personal distinctive Blissful Meal merchandise, McDonald’s ensures this drop will enchantment to longtime followers and youthful audiences discovering him for the primary time.
Kuromi & My Melody Take Over With the Cutest Collectibles
Alongside Cinnamoroll, My Melody and her mischievous rival Kuromi are starring in their very own set of collectible toys. McDonald’s has damaged this launch into a number of waves, rolling out new objects over a number of weeks. The primary set highlights My Melody, with toys reminiscent of a personality strap, a multi-purpose stand, and a foldable hair comb with an identical case.
The second part shifts focus to Kuromi, bringing followers a mascot strap, a playful bubble blower, and a stationery set that includes each characters. There’s additionally a “thriller merchandise” that received’t be revealed till launch, including additional anticipation for collectors. Beginning October 10, McDonald’s will make all toys from each waves obtainable, whereas provides final.
By staggering the discharge, McDonald’s not solely builds pleasure but additionally encourages repeat visits. Fans of Kuromi and My Melody are known for their dedication, and this drop performs immediately into that loyalty. The vary of sensible objects, from pouches to utensil units, ensures these toys are each cute and helpful, elevating them past easy collectibles.
Sanrio collaborations have lengthy been a staple of McDonald’s promotions worldwide, from Whats up Kitty to Pompompurin. With this new Japan-exclusive line, McDonald’s proves as soon as once more that Blissful Meals will be extra than simply meals; they’re cultural occasions. Whether or not followers are workforce Cinnamoroll, Kuromi, or My Melody, this cute launch is certain to depart everybody smiling.
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Yuko Shimizu
Whats up Kitty: Cinderella (1989)
Whats up Kitty in The Sleeping Princess (1991)
Whats up Kitty’s Furry Story Theater (1987)
Whats up Kitty: Tremendous Fashion! (2022)
Whats up Kitty is a globally acknowledged character created by Yuko Shimizu in 1974 for Sanrio. Initially designed for kids, its recognition expanded to teenagers and adults, turning into a significant a part of kawaii tradition. Depicted as a pleasant, anthropomorphic cat from London, Whats up Kitty has appeared in quite a few animated sequence, comics, movies, and video video games. The model is thought for in depth merchandising, with over 50,000 merchandise worldwide.